Alex & Fred

Alex & Fred is a new Swedish concept, specialised on bedding for children, made from shirt fabrics. They are designed by Bobo Andersson, a former fashion designer and will be sold on their website Alex & Fred, opening just now. I love the sharp gingham checks and stripes, reminding me of my husbands favorite shirts and I like the fact that this Swedish company is focusing on the children without making it look too childish.