Eva Dayton has spent most of her career focusing on fashion; she spent several years at Armani before opening her own boutique, Butter, on Atlantic Avenue in Brooklyn. She renamed the shop Eva Gentry when she began working with her husband and collaborator, Gentry Dayton; together they have also begun to work designing interiors. With Eva's predilection for well-edited black and white minimalism (the store is stocked with pieces by Helmut Lang, Rick Owens, and Martin Margiela, among others) mixed with Gentry's Harley Davidson motorcycle chic aesthetic, it adds up to what Eva calls "tough minimalism." The duo has completed several interior design jobs, including the Helmut Lang showroom in New York, as well as their own Brooklyn apartment, which was has been featured in UK Elle Decoration and RUM. To see more of their work, visit Eva Gentry.